Web Summit Lisbon 2024 once again proved to be the pinnacle of innovation, collaboration, and transformative ideas. Bringing together over 70,000 attendees, 3,000 companies, and 1,000 investors, this global event served as the ideal platform for L10 to showcase its groundbreaking approach to revolutionising employee engagement.
For us at L10, the energy was electric, the conversations were eye-opening, and the opportunities were endless. This wasn’t just a showcase for our product—it was a chance to learn, share, and connect with the brightest minds in the industry.
At L10, we tackle a critical issue in workplaces: employee disengagement. Research shows 68% of employees hesitate to voice concerns, leading to stagnant productivity, poor culture, and lost talent. Our innovative approach to addressing this challenge caught the attention of Web Summit organisers and attendees, who recognised its potential to shape the future of work. Here’s how we do it:
Our solution is simple but impactful:
Chosen to showcase at Web Summit Lisbon, L10’s approach resonated deeply with attendees, who were excited about the potential of transforming employee engagement and workplace culture for the future.
While we showcased our product, we also gained invaluable insights from conversations with industry leaders, HR professionals, and startup founders. Here are the highlights:
Many existing HR tools prioritize data for top leadership or HR departments. This often leaves middle managers—the people directly responsible for teams—with little actionable insight. This gap creates frustration and prevents effective action at the team level.
Traditional engagement surveys, often conducted once a year, fail to capture the dynamic nature of workplace issues. By the time feedback is collected and analyzed, problems have escalated beyond control. Real-time feedback, as L10 provides, offers a game-changing alternative.
Several HR leaders shared how they often learn about issues only after they’ve ballooned into significant challenges. Real-time feedback systems like L10 enable proactive interventions, preventing minor issues from spiralling into major crises.
Many startup leaders revealed that they rely on makeshift solutions like Google Forms and Excel spreadsheets to track employee feedback. While resourceful, these methods lack scalability and meaningful insights, underscoring the need for affordable, intuitive tools like L10.
The HR world is moving away from purely transactional roles and toward creating vibrant, people-first cultures. This shift is especially vital in hybrid work environments, where maintaining engagement and connection is more challenging.
These takeaways are guiding us as we refine our approach to ensure our solutions align with the evolving demands of modern workplaces.
Some interactions stood out as powerful reminders of why we do what we do:
These conversations reinforced the importance of designing solutions that are not only effective but also easy to use and adopt.
The workplace is rapidly evolving, and so are employee expectations. Organisations that fail to adapt risk losing their best talent to competitors who prioritise engagement and culture. Here’s why this matters now more than ever:
At L10, our mission is clear: to make workplaces more connected, transparent, and human. We do this by empowering managers with insights, simplifying feedback for employees, and helping leadership build cultures that attract and retain top talent.
During the summit, attendees frequently asked: “What makes L10 different?” The answer lies in our three pillars:
This combination resonated deeply with Web Summit attendees, who saw the potential to transform their workplaces.
Web Summit wasn’t just a platform for showcasing L10—it also opened doors for strategic partnerships. Over the course of the event, we identified potential collaborators who share our vision for transforming workplaces.
These partnerships will enable us to:
The possibilities are exciting, and we’re eager to explore these opportunities in the coming months.
Web Summit 2024 reinforced an important truth: innovation in HR tech is no longer optional—it’s essential. Organisations that prioritise employee engagement will thrive, while those that don’t risk falling behind.
For L10, this means staying ahead of the curve by:
As we move forward, the insights gained from Web Summit will guide our journey, ensuring we remain at the forefront of employee engagement.
Beyond the product demos and business opportunities, Web Summit was a personal reminder of why we do what we do. Conversations with attendees reinforced the human side of our work—helping managers connect with their teams, empowering employees to feel heard, and ultimately, building stronger organisations.
A few moments that stood out:
These interactions reminded us that behind every data point is a person, and behind every organisation is a culture waiting to be nurtured.
Web Summit Lisbon 2024 was more than an event for L10—it was a milestone. It reaffirmed our purpose, validated our solutions, and inspired us to keep pushing boundaries.
To everyone who visited our booth, shared their challenges, or simply stopped for a conversation—thank you. Your insights and energy fuel our mission to shape the future of work, one question at a time.
As we look ahead, we remain committed to our vision of creating workplaces where every voice matters, every manager is empowered, and every organisation thrives.
Let’s build the future of work together.
Cover photo from websummit.com
